Marketing is hard

SoCan’t.

In an effort to avoid appearing “vindictive” toward departing members GSU and App, the SoCon botched media day by allowing the Eagles and Mountaineers to be part of the preseason polls. The policy was apparently set by league athletic directors, who pride themselves on “collegiality.” But it was wrong-headed.

Coaches routinely dismiss preseason polls as meaningless, and they are as far as the games go. But they aren’t meaningless in terms of publicity, which is the entire . . . → Read More: Marketing is hard

Read the full article here: http://www.appfans.com/2013/07/26/marketing-is-hard/